To ensure the campaign achieves its objectives, Telkom elected to utilise one of ComutaNet’s most flexible and creative media opportunities – standard moving trailers. To sustain the promotion, Telkom employed six standard trailers strategically moving them between some of South Africa’s busiest taxi ranks enabling them to communicate their message directly to the target market, wherever they are situated. The trailers, displaying a colourful creative set against a bright blue background, showed the various WorldCall Charge/Calling Cards with the payoff line “It’s your card. It’s your call!”.

“Creating awareness and exposure of the new WorldCall Charge/Calling cards was the primary objective of the trailer advertising campaign to ensure Telkom reaches its target audience.

That these double-sided mobile billboards can be strategically moved and positioned in areas where the target audiences are, proved highly successful”, says Kevin Kirby, ComutaNet Group Marketing Manager.

Moving trailers are increasingly popular choices for campaigns due to their flexibility and ability to pinpoint selected audiences. The trailers can be rotated to specific areas depending on the target market that the client needs to reach, ensuring the physical message delivery is always ‘spot-on’.