| SK Fino, manufacturers and suppliers of high-fashion
personal wear, pleased with the results of a recent twenty-four
month ComutaNet campaign that saw its brand applicated on the
full backs of thirty buses, entered into a contract for a further
two years ending October 2006, and also purchased an extra twenty
buses bringing to fifty the number of buses carrying the brand.
SK Fino’s national bus advertising campaign aims to maintain
and heighten awareness and drive sales of its chic Italian manufactured
goods.
Increasing the number of buses driving SK Fino’s brand
message ensures maximum impact as these vehicles service metropolitan
and urban arterial routes across the nation. The fresh creative
execution is set against a multicoloured and vibrant background
illustrating sketches of people dressed in SK Fino’s Italian
designed gear, including headwear, eyewear and bags, with the
payoff Fino Italy, “DEFINE YOURSELF”.
“This eye-catching image catches the attention of millions
of commuters, motorists and pedestrians and exposes SK Fino
to potential buyers.
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Besides offering the company a powerful solution
to its communication needs, we are delighted to have the contract
renewed to continue building the brand and providing SK Fino
extended brand awareness and retention,” says Kevin Kirby,
ComutaNet’s Group Marketing Manager.
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