| National daily newspaper, The Sowetan,
commissioned a ComutaNet driven commuter campaign to drive sales
and raise its profile among current and potential readers. They
purchased ‘The Sowetan’ branding
on forty highly visible ComutaNet full wrap taxis operating on
major arterial routes and the super bright red brand advertising
added to the taxis’ visibility.
“The Sowetan, dedicated to the empowerment of its readers
and ‘Building the Nation’, tasked ComutaNet to engage
commuters with the brand,” says ComutaNet Managing Director,
Pieter Groenewald. “The six-month Sowetan drive to amplify
and reinforce the daily’s awareness with a view of attracting
further readers has already been seen by millions of motorists,
pedestrians and commuters.”
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