When Peoples Bank wished to advertise the availability of unsecured personal loans of up to R9 000 with the lowest instalments to the commuting market, they called in ComutaNet. To effectively reach its up-and-coming low-income target market, Peoples Bank enlisted ComutaNet’s multi-media services to deliver the communication.

To ensure People’s Bank secured the required visibility and brand awareness ComutaNet distributed 600 000 informative leaflets to potential borrowers in targeted areas using professionally trained ComutaNet promoters. The promotions were supported by four trailers branded with the message that travelled strategically through Pretoria, the Vaal Triangle, East Rand and Kwa-Zulu Natal over 156 days.

Says Kevin Kirby, Group Marketing Manager for ComutaNet, “Peoples Bank has a wonderful product in its People’s Personal Loan and approached us because ComutaNet has direct access to their target market. We are able to effectively reach this market using one or more of our ten media formats.”