| Minibus taxis are undeniably an effective medium
to carry advertising messages to high-density urban areas and
townships on a repeat basis and reach South Africa’s lucrative
commuters. OBC Chicken’s popularity and success in this
market bears testimony to this fact. OBC Chicken have renewed
their ComutaNet taxi campaign for a third consecutive year.
To maintain and extend top of mind brand awareness and to drive
‘feet into stores’, 59 full wrap OBC branded taxis,
and 500 interior taxi advertisements are delivering the pay-off
“For the freshest chicken in town” to millions of
consumers.
“Our recent research results clearly show that longstanding
advertisers achieve the best results, outperforming newcomers
on spontaneous ad recall. |
|
By large margins - OBC Chickens’ ongoing
success illustrates the power of ComutaNet’s tactical
media platforms in exposing advertisers’ brands in a flexible
and cost-effective manner to this highly influential and economically
active market,” says Pieter Groenewald, Managing Director,
ComutaNet.
www.comutanet.co.za
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