| One of the world’s best-known
brandies, Martell VO, invested in ComutaNet’s most powerful
audiovisual medium, Rank TV, to make millions of commuters aware
of the brand and to drive sales of the product. Strategically
aimed at people who make up South Africa’s economic backbone,
Rank TV reaches this crucial market at a time of day when traditional
media cannot access these consumers.
Every weekday, during maximum pedestrian traffic, Martell’s
message was broadcast for ten minutes per site and five minutes
per site on Saturday and Sunday. With permanent screens strategically
positioned in ten of South Africa’s most frequented taxi
ranks, Rank TV reaches over a million economically active commuters
daily.
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“Using the unique reach of Rank TV as
an advertising medium ensured that Martell VO reached an unprecedented
1.2 million commuters daily providing them with the maximum
brand exposure Martell VO required”, says Brian Lindquist,
Marketing & Sales Director for ComutaNet.
www.comutanet.co.za
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