Leading petroleum manufacturer Engen, embarked
on an extensive campaign to increase awareness of its brand and
services available to consumers. Renowned for its unique ability
to rapidly address and access economically active commuters, Star
Music formed an integral part of Engen’s campaign.
ComutaNet distributed Star Music Gospel tapes to 2000 taxis effectively
penetrating this crucial audience. These prominent and high in
demand tapes feature commercials strategically placed alongside
the very latest local and international hits, ensuring repeated
exposure to over 9.4 million economically active commuters weekly.
“The popularity of these tapes amongst taxi drivers
and commuters makes Star Music one of our most effective and favoured
mediums.
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Through Star Music, Engen managed to communicate
with this captive audience either travelling to or from work
offering Engen direct and measurable access to their specific
target audience,” says Brian Lindquist, ComutaNet Sales &
Marketing Director.
www.comutanet.co.za
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