Sagem, an international manufacturer of high-technology products and a major worldwide player in the mobile and broadband communication industries devised a campaign across several of ComutaNet’s media platforms to boost awareness levels of the Sagem brand and to ultimately drive through sales of the product specials.

ComutaNet, South Africa’s foremost commuter media practioners implemented audio, visual and physical interaction elements to execute the objectives of the campaign. The three month campaign incorporated a combination of spots on Star Radio, striking exterior and bold interior taxi advertising as well as leaflet distribution successfully entrenching Sagem’s positioning statement “Simply smart”, in this lucrative market.

Over 220 advertising sound bytes on ComutaNet’s fun, funky and informative live digital radio station, Star Radio, reaching commuters at 20 of South Africa’s largest commuter hubs whilst a combination of 200 branded taxi’s and 1 000 interior taxi advertisements daily delivered the message to townships and high-density urban areas securing a maximum brand exposure to millions of South African commuters. 300 000 leaflets distributed at the commuter hubs provided this market with detailed product information.
 

“Star Radio is popular with commuters carrying with it vast credibility that contributes towards commuters’ positive reception and recall of advertisers’ messages. Sagem expertly combined audio, visual and interactive elements to exponentially build brand exposure in their target audience and reap a cost-effective return on investment,” says Pieter Groenewald, Managing Director, ComutaNet.

www.comutanet.co.za