| To create ‘top of mind’
brand awareness and increase sales of Grand-Pa headache powder
and tablets, Glaxo SmithKline trusted ComutaNet’s innovative
commuter media platforms to reach its objectives. ComutaNet formulated
an exciting campaign across a number of its exclusive commuter
media formats including 93 full wrap Grand-Pa branded taxis, 1
000 interior taxi advertising and 10 branded kiosks.
To create brand exposure guaranteed to draw commuter attention,
this promotion will run intermittently over twelve months. Adding
an alluring element to the campaign, the internal taxi advertisement
incorporated a competition to encourage commuters to purchase
Grand-Pa packs and putting them in line to win instant cash
prices.
To generate brand awareness, Grand-Pa branded hawker kiosks
at some of the country’s busiest taxi ranks. |
|
“Branding the kiosks provided Grand-Pa
with high visibility and brand presence. The strategic
platforms selected allow Grand-Pa to connect with the highly
influential, economically active commuter market and expose
their brands in a flexible and cost effective manner,”
says Kevin Kirby, Group Marketing Manager, ComutaNet.
www.comutanet.co.za
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