Primedia Outdoor embraced the spirit of Valentines Day by encouraging advertising agencies, creatives, marketers and media independents to enter the Primedia Outdoor 'Prime Valentine Competition'.
Entrants were required to answer a series questions relating to the services and research tools offered by Primedia Outdoor interspersed with Valentines Day related questions to stand in line to win one of three bright red Art Deco Couches. Primedia Outdoor sent out 1258 call for entry emails and had a redemption rate of 64%. "The response was fantastic with Primedia Outdoor receiving as many as 807 entries equating to a redemption rate of over 60%," comments Dashni Naidu, Marketing Manager, Primedia Outdoor.

Managing Director of Primedia Outdoor Pete Piccione announced the selected winners on February 14 2005. The proud new owners of the Art Deco Couches compliments of Primedia Outdoor are:

Marietjie Goosen, Media Buyer, Ogilvy Cape Town
Karin Le Roux, Media Manager, OMD Media
Vanessa McKay, Media Planner, INB

"On behalf of Primedia Outdoor I extend my congratulations to all the inners and hope they had a wonderful Valentines Day," concludes Naidu.