Capitalising on the highly successful Gauteng launch of its popular new billboard format, PrimeLites, leading national outdoor advertising media owner, Primedia Outdoor, has migrated the medium to Cape Town. Following the golden rule of real estate, 'Position, Position, Position,' the first Cape Town PrimeLite is prominent to traffic on De Waal Drive and delivers a minimum of 25,000 impacts in each direction daily.

De Waal Drive is a major access route into the Central Business District (CBD) and during peak drive times motorists is generally travelling at lesser speeds providing greater opportunity to absorb the advertised content. "The high demand for PrimeLites in Gauteng has created a ripple effect, and to meet the countrywide demand, Primedia Outdoor is identifying sites that will benefit advertisers who want outstanding brand exposure in high traffic areas and new markets," comments Dashni Naidu, Marketing Manager, Primedia Outdoor.

"Cape Town is fast becoming the 'place to be', has experienced unprecedented growth in all sectors, construction is non-stop, and the influx of people is around 50,000 per annum. There is a strong, up-and-coming, market of young professionals and the past decade has witnessed many national companies relocating their head offices to the area," reiterates Naidu.

When commenting on expansion, Naidu said, "We are enthusiastic to expand in Cape Town and elsewhere - as a conscientious outdoor media owner, Primedia Outdoor is committed to delivering legally approved billboards to our advertisers."

'PrimeLites' offer advertisers flexible, short-term, cost effective outdoor advertising exposure allowing for high impact and high frequency coverage.

For more information on PrimeLites and Primedia Outdoor advertising opportunities log on to http://www.primediaoutdoor.co.za or email
primesales@primeoutdoor.co.za