Renowned for its ability to convey effective and targeted communications to an exclusive nineteen million strong audience, ComutaNet were tasked to promote Medihelp’s medical aid and service offerings to the lucrative, economically active commuter market. To maximise recognition of Medihelp’s medical aid benefits, ComutaNet applicated fifty taxis with the medical administrator’s message and distributed 200 000 information leaflets at busy taxi ranks nationwide.

Set on achieving maximum impact and sustainability of the campaign, Medihelp applicated taxis with the message “Great medical cover, affordable price”. A telephone number, as a call to action, led commuters, pedestrians and motorists to phone for additional details. The national eight-month campaign guarantees Medihelp’s message conveys the benefits of its medical aid and services to millions of consumers.

“Taxi advertising is one of the most cost-effective and successful means to communicate a message to consumers on the move. With constant repeat exposure, Medihelp’s communication is reaching the targeted audience. The distribution of leaflets was an excellent support element, providing an additional boost to the campaign, as commuters use these as a source of reference’, says Brian Lindquist, Marketing & Sales Director for ComutaNet.