To increase energy conservation awareness, reduce consumption, and to promote the efficient use of electricity, ComutaNet’s Interactive Gazebos tactically situated in the most densely populated transit hubs around the country were selected to successfully dispatch this communication to millions of commuters. These gazebos, strategically positioned, enable skilled promotional staff to educate and advise commuters on how to use energy smartly thereby saving money and ultimately working towards protecting the environment. ComutaNet promoters handed out brochures demonstrating energy saving concepts and encouraged members of the crowds to pass this vital information on to family and friends.

As competitive interactions capture commuter attention, ComutaNet incorporated a competition to reinforce the promotions. The gist was clear - energy encompasses more than electricity, and methods to save energy need to be incorporated into all South Africans’ lifestyles, whether cooking, using gas, coal or other heating devices, and driving vehicles.

The message called for a national discipline to integrate the smart use of energy to conserve natural resources such as coal, gas, and liquid fuels. The competition required commuters to answer questions based on the Energy Efficiency Month leaflet, and those that answered correctly, received exciting prizes.

“The awareness campaign generated ‘electrifying’ exposure for the Eskom Energy Efficiency initiative, as millions of commuters, mass consumers of electricity, were reached through ComutaNet’s campaign. We are always keen to be involved in initiatives that educate and improve people’s lives and were delighted to have contributed to the energy conservation awareness campaign”, says Kenneth Maomela, ComutaNet’s Executive Chairman.