Traditionally, radio stations have been forced to ignore a huge demographic sector of the economy that is keen to listen to worthy radio. The commuter market is without audio entertainment during the time waiting for transport in taxi ranks. Recognising marketers' needs to capture this crucial market on air, ComutaNet used their unique commuter expertise to bridge the gap with a new voice. Initially focused on the most densely travelled ranks, Star Radio offers advertisers on-air-access to an unduplicated, unmatched 1.3 million commuters on a daily basis.

Broadcasting in English with all other official languages available, Star Radio is a fully-fledged, live digital satellite radio station with an exclusive offering for advertisers to promote products nationally, and in specific areas.

Designed especially for commuters, programming features traffic and news reports, weather and competitions.

Popular music is played by trendy DJs with personal dedications made on air to listeners waiting in the queues in the ranks. A daily discussion programme Y-Talk, aimed at youth, covers career guidance, sex, HIV/AIDS and other important topics.

"Star Radio offers advertisers multiple benefits," says Terence Marsh, Special Projects Director, ComutaNet, "We have a national footprint with virtually no competition, and great popularity amongst commuters. Clients can focus on pre-selected ranks utilising ads in vernacular. Most commuters spend an average, an hour and thirty minutes a day waiting for taxis in the ranks. As no other radio stations are publicly broadcast in taxi ranks, the value of Star Radio is immense - advertisers can, metaphorically, 'own' the commuter market. The state of the art system used offers advertisers the opportunity to make real time instant changes to advertising content, thereby accommodating last minute creative material and up-to-date commuter communication."