| Primedia Unlimited's shopping
centre advertising arm, Primall Media, activated an interior
mall campaign, heightening consumer awareness around the launch
of vibrant clothing store, The Hub at The Pavilion in Kwa-Zulu
Natal.
Bringing the branded message home to the consumer whilst strolling
around the centre, close to points of purchase, Primall Media
provided The Hub with big brand presence at The Pavilion. Using
its Escalator, Lift Panel and Banner Branding, and ParkAdd (branded
parking tickets) shopping mall advertising mediums, Primall
ensured that The Hub secured impact advertising that informs
and influences consumers. The promotion, which is running for
three months, ends in October.
"The Hub store launch at The Pavilion exceeded all expectations
and record sales were posted in the opening week. We are positive
that the centre wrapping helped contribute to the opening success,"
says Simon Nicolson, The Hub Marketing.
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"During recent years, in-centre advertising
has allowed brand influence to extend from the point of sale
to unique, innovative areas within the centres. Primall Media
offers a medium that is advertising at its most
effective, uncluttered, personalised, specific and specialised.
The Hub successfully utilised four of Primall Media's media
options, namely Escalator Branding, Lift Panel and Banner Branding,
and ParkAdd to maximise its campaign at The Pavilion,"
says Darren Katz, Director of Primall Media.
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