| Intent on broadening its
scope of innovative media platforms, Primedia Unlimited has
invested in X/procure™ Software SA, bringing the ground-breaking
electronic advertising and ordering portal specialist into its
rapidly expanding group.
Besides providing an on-line procurement system through which
retail pharmacies can order both scheduled and OTC drugs from
all pharmaceutical suppliers across South Africa, the unique
X/procure™ software facilitates the delivery of advertising
messages to pharmacists at the point of purchase – on
their computer screens. Communication opportunities range from
standard banner advertising to intervention advertising, an
impactful option that opens the doors for competitors to vie
for attention at the point of order. With X/procure™ Software
SA being used by all the major pharmacy groups and vast numbers
of independent pharmacists, the company is anticipated to process
over R4 billion in orders this year.
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Deon Lewis, Managing Director
of X/procure™ Software SA, is bullish about the Primedia
Unlimited partnership. “We now have access to Primedia
Unlimited’s invaluable media experience and long term
relationships with numerous multinationals and potential advertisers,
which will enable us to provide and even better service and
more value to our customers,” adds Lewis.
Commenting on the acquisition, Ken Varejes, CEO, Primedia Unlimited
says that X/procure™ is a revolutionary company and fits
extremely well into the Primedia Unlimited stable. “X/procure™
Software has an exceptional service ethic which repeatedly came
to the fore during due diligence. We are thrilled to be associated
with such a highly regarded service oriented company. Our goal
is to add value through media and advertising expertise and
potentially expand the business, taking this locally developed
software and exchange to a broader base.” |
