| This year in the
build up to Fathers Day, Kfm 94.5 created the perfect opportunity
for listeners to ‘upgrade’ their dads in the ‘Kfm
Dad – elicious Competition. This promotion sponsor was
Cape Gate Regional Centre and invaluable fashion input was received
from the Men’s Health Fashion Editor. An on-air campaign
to encourage entries was followed by a week when listeners voted
for the dad who needed the makeover most. The lucky dad, Michael
van Zyl, won a style makeover, gadgets and a fabulous lifestyle
boost worth over R20 000 and all because his 12 year old daughter
sent in an entry! See the ‘before’ and ‘after’
pics below.
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Lucky Dad, Michael van Zyl before and after his ‘style
makeover’ in Kfm’s ‘Dad – elicious’ Fathers
Day Competition
www.primedia.co.za
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