From day one CapeTalk listeners were captivated by this interactive competition as they punched Secret Pin digits into their phone handsets for a chance to win. Secret Pin on 567 CapeTalk was sponsored by GrandWest Casino and Entertainment World.

The total prize money, amounting to R240 000 in cash, the most ever given away on CapeTalk, was handed over to fourteen people over the four week period, spanning the geographical spectrum in Cape Town, from Kraaifontein to Llandudno.

Over the same period a Secret Pin Trade Game was launched with a visit to a number of the advertising agencies by a giant cash machine. The walking, talking cash machine handed branded GrandWest/CapeTalk flyers encouraging people to enter the trade version of Secret Pin. The mechanic was similar to the one played internally: ad execs were encouraged to log on to the game website and crack the code as many times as possible to enter the lucky draw. Each day R1000 was awarded one lucky winner from the draw.

Calls to the on-air studios and reception more than doubled over the month. Online entries over the four-week period were also the most we have ever experienced.

Members of the Primedia Broadcasting Sales Team and the ‘Walking ATM’ visit an agency during the Secret P.I.N trade promotion.

www.primedia.co.za