Making its name more relevant to its core business,
A&D Media has been renamed Primall Media. The company, which
specialises in communicating to millions of consumers in shopping
malls, has secured advertising rights with major shopping centres
countrywide and offers a variety of media innovations designed
to attract shopper attention.
Comments Anthony Cohen, director and co-founder of Primall Media:
“Advertising in shopping malls is rapidly becoming a favoured
media option as marketers realise the unique and eye-catching
opportunities available. There are many ways to attract consumer
attention in this relatively untapped environment, from billboards
in car parks to comprehensive branding packages which can include
anything from Exterior Billboards, parking pay point and parking
ticket branding, Plasma’s, Mega Drop Banners, to interactive
promotions, sampling and product exhibits”.
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Primall Media, a member of the
Primedia Unlimited stable, has advertising rights at 17 major
shopping malls across South Africa, to name a few: Eastgate,
Sandton City, Hyde Park, Monte Casino, Tygervalley, Canal Walk
and The Pavillion.
The new Primall Media logo, designed by Nicholas Wittenberg,
incorporates the Primedia stars whilst the flame is indicative
of the energy and passion that drives the organisation. |
