Direct marketing and promotions company, PRIMEDIA @ HOME has launched a monthly advertorial-based magazine entitled Heita!. The publication is positioned as a pertinent ‘must-have’ read for middle-to-high income earners in South Africa’s legendary township, Soweto. “PRIMEDIA @ HOME’s Heita! magazine provides current and potential advertisers the opportunity to gain direct access to this highly influential market,” says Modise Makhene, PRIMEDIA @ HOME Managing Director.

Soweto’s vast, economically heterogeneous society, required PRIMEDIA @ HOME to utilise Marketscan©, a comprehensive database developed to target specific LSM and income groups. Heita! will give advertisers the opportunity to reach 100 000 middle to high-income households, identified by PRIMEDIA @ HOME’s exclusive marketing tool Marketscan©. Using their core business offering, PRIMEDIA @ HOME will distribute Heita! to areas in Soweto including Diepkloof, Orlando East and West, Meadowlands, Dobsonville, Jabulani, Moroka, Protea, Naledi, Chiawelo, Power Park, Pimville, Klipspruit, Mofolo North Dube”. Soweto is a lucrative market and Heita! is a portal to reaching the market.

Heita! magazine’s editorial content will tackle everyday issues affecting the community such as current, vital government communication and relevant social and community related issues. Advertisers will be able to market their products and services in the publication. Heita!’s pay-off line, ‘Reaching you ekasi’, meaning ‘Reaching you at home’ sums up the unique and strategic ability that marketers will have to reach targeted niche communities in Soweto.

“The current circulation is 100 000 homes but PRIMEDIA @ HOME will soon be launching Heita! in more townships therefore tripling the circulation figure,” comments Makhene.

For more information or to advertise contact Vincent Kwinda at PRIMEDIA @ HOME on (011) 789-2874; or e-mail vincentk@primehome.co.za.