So what do you get when you mix the Fatti’s & Moni’s orginal Italian recipe with a gourmet delight? A Face 2 Face experience that COOKS!
Primedia Face 2 Face has for the last 22 years specialised in distribution and communication services to townships throughout South Africa. Fatti’s & Moni’s made use of Face 2 Face’s extensive promotional network to run a tasty promotion.
14 Fatti’s & Moni’s Promobiles drove to Pick ‘n Pay Hypermarkets nationwide and created immediate awareness on the road whilst ensuring a true Italian experience by playing exciting Italian music. The Promobiles combined outdoor advertising and a state-of-the-art sound system to add a new audio twist to the already hugely successful concept of moving media.

The objectives of this campaign were to create a “Big Brand Feel”, drive sales volumes and increase the brand loyalty of the Fatti’s & Moni’s consumers.
Instore and outdoor promoters educated consumers of the brand benefits and yielded a Face 2 Face experience yet again.

“The promotion was very successful and all the objectives were met. Feedback received from Pick ‘n Pay Hypermarkets was incredibly positive and they have subsequently offered Tiger Brands a slot on a monthly basis. Sales volumes on the Fatti’s & Moni’s brand increased by 25% versus same period a year ago. Many thanks for your commitment and dedication in making things happen, we will definitely utlise the services of Primedia Face 2 Face for any future activity requirements”. - Justine Gatter, Marketing Manager, Tiger Food Brands Limited.

Mama Mia! What a stirring campaign!

http://www.primediaface2face