Recently acquired by Primedia's new venture, Primedia Unlimited, Forecourt Television Network (FTN) has revamped its identity, changing its name to Forecourt Media. In addition, David Shmuckler, well known in advertising circles for launching Hot Box Media both locally and internationally, has been appointed to head up Forecourt Media.

Says Ken Varejes, CEO, Primedia Unlimited: "Currently the company operates digitally enabled high quality LED TV screens at 40 major service stations countrywide. We have plans to grow this number substantially and will soon be introducing a range of other media options to effectively reach motorists and pedestrians at service stations. Forecourt Media is already the leader in this field, but considering the vast potential of this lucrative market, we are confident that advertisers will welcome an all encompassing and fully integrated media package that deliver welcomed brand experiences through visual, audio and interactive communications".

Shmuckler, who has retained his financial interests in Hot Box Media internationally, was lured by the challenge of taking Forecourt Media to an entirely new level. "There is enormous potential in this media sector and it's exciting for me to be working in such a dynamic environment where innovative thinking is not just encouraged, it's expected."