PUNTING THE TROLLEY MEDIA SERVICE

70% of shoppers say the Trolley Ad Media Service is a good way to advertise new products.

According to research conducted by Markinor (2004 July), shoppers attitudes to this service echoed its capabilities as highly recommend for:

  • Supporting launches
  • Flagging product location in store e.g. "Find me in aisle…."
  • Supporting promotional activity

And why not, after all when in store, shoppers move around so here's communication that moves with them! The trolley is the first thing shoppers' reach for and the last thing they leave behind so that makes Trolley Ads one of Primedia Instore's most engaging media services. Being a double-sided moving billboard means that the person pushing the trolley as well as other shoppers are exposed to the media service whilst shopping.

So your advertising message is delivered throughout the shoppers' entire shopping experience.

In addition, with Primedia Instore's bouquet of 12 media promotional solutions, you, our client, is afforded a one-stop offering to ensure that your product in store is not left susceptible and vulnerable in the cluttered and competitive retail environment.

 

Whatever your branding and promotional objectives are, we have the solutions to meet your challenges! And with scanner data verification and comprehensive report backs that include reach, frequency and Instore competitive activity we provide you post campaign analysis to prove to you that your campaign is working.

So, talk to us about your Instore activity promotional needs. With at least 21 years experience in this retail environment as well as listings in key trade outlets such as Pick 'n Pay, Shoprite/Checkers, Spar, Clicks Dis-Chem, LinkMax and HealthPharm we are the leading providers of in store media and promotional solutions.

Primedia Instore - we close the sale

Contact: Jessica Scholey on Jessica@primeinstore.co.za
Land line: +27 11 375 3365