72% of shoppers indicate preference to product after it was sampled to them

We know that Instore advertising is no longer a commodity-driven method of organizing a product at retail but rather the last three feet of any comprehensive and integrated marketing plan. So, what are you doing Instore to make sure that your product not only stands out from the clutter, but gets off the shelf and into the shopper's basket?

Well, with Primedia Instore's latest innovative media promotional solution offering - you can allow your product to stand out from the category and be sampled. International research from Promotional Marketing Association (2002 February) showed that:

• Sampling is a risk-free way to try new products
• 89% of consumers felt better about purchasing a product after they had sampled it
• 72% indicated that some of the products purchased were those that had been sampled

With our Showcase Sampler, you can capture shoppers' attention by offering them trial-sized products at the shelf where purchase decisions are made.

It is no wonder then that this media promotional solution influences and motivates brand switching as well as increasing brand awareness.

In addition, with Primedia Instore's bouquet of 12 media promotional solutions, you, our client, is afforded a one-stop offering to ensure that your product in store is not left susceptible and vulnerable in the cluttered and competitive retail environment.

Whatever your branding and promotional objectives are, we have the solutions to meet your challenges! And with scanner data verification and comprehensive report backs that include reach, frequency and Instore competitive activity we provide you post campaign analysis to prove to you that your campaign is working.So, talk to us about your Instore activity promotional needs. With at least 21 years experience in this retail environment as well as listings in key trade outlets such as Pick 'n Pay, Shoprite/Checkers, Spar, Clicks Dis-Chem, LinkMax and HealthPharm we are the leading providers of in store media and promotional solutions.

Primedia Instore - we close the sale

Contact: Jessica Scholey on Jessica@primeinstore.co.za
Land line: +27 11 375 3365