When South Africa was announced as the host country for the 2010 Soccer World Cup, ComutaNet approached Spar to join them in producing a special edition Star Music cassette, to commemorate the victory. The cassettes, distributed free of charge to 5000 taxi drivers within the inland area, reaching 9.4 million unduplicated people, will be a constant reminder of the elation the country felt on hearing the bid announcement. Spar enthusiastically agreed to be the exclusive sponsor of this tape, adding to the overall content with interspersed retail advertising.

"ComutaNet's ability to reach the commuting market offered us the perfect opportunity to reach a large portion of a mostly black, soccer crazy population. This sponsorship made perfect sense to us as 60% of our customer base is the upcoming black market," says Suzanne Patterson, Inland Advertising Manager for Spar.

"We believe that the 2010 announcement will give the tape extra longevity - being a souvenir of sorts - whenever anyone hears the music, they can relive the excitement and remember where they were when they first heard the news."

ComutaNet commissioned popular local DJ, Bob Mabena, to add commentary to the tape keeping the dialogue soccer specific, concentrating on facts and figures of the game with a specific emphasis on the South African team.

"The tapes were professionally and speedily produced," says Suzanne, "and we have had a positive response to the content. This project has been extremely successful and well worth the money spent."

Issued on behalf of: ComutaNet
Kevin Kirby
T: 011-807-2111