94.7 Highveld Stereo – Joburg’s 2004 Top 100 Song Survey

Montecasino and 94.7 are looking for Joburg's Hottest 100 songs and from all the responses  Joburg's 2004 Top 100 Countdown will be compiled. And just to say thank you, there is a quarter of a million Rand in cold hard cash, and all entrants go into the draw for a trip of a lifetime to see their favourite artist live in concert. Madonna, Lionel Richie, Avril Lavigne, Anastacia, Ronan Keating, or The Corrs. And it's all just to say thank you for telling us what songs you'd like to hear on your favourite music radio station. So make sure you get your entry to us before 5pm on Wednesday 18 August. And don't forget that you can enter at Montecasino for extra chances to win.  

We'll be drawing 10 daily winners live on air, and giving away R1 000 cash to each of these entrants. Those that enter at Montecasino also win a R1 000 Montecasino bonus pack. This includes tickets to the exclusive Top 100 party at Vacca Matta and vouchers from Montecasino. So make sure you stay tuned to find out if you're a winner. The final prize of the dream trip for two to see your favourite artist live in concert will be on Friday 20 August in the Rude Awakening.

The Fugitive with Gold Reef City on 94.7 ran for 6 weeks, ending in June 2004. It was an interactive radio first for South Africa. Listeners were given the challenge of tracking down a mystery Fugitive on the streets of Joburg. The Fugitive himself gave out clues live on air on 94.7, and the first listener to find him won R1000 for every hour the Fugitive was at large. Apart from the compelling concept behind this promotion, one of the key success factors is the way it was leveraged to generate footfall to Gold Reef City. The primary method for doing this was the establishment of an FBI (Fugitive Bureau of Investigation) at Gold Reef City Casino, where Joburgers could get an update on the latest clues, but more importantly tip off the FBI about the Fugitive's current location, for another chance to win.

Overall, the elements of the campaign included several components designed to achieve the objectives of both 94.7 and Gold Reef City casino including the Fugitive Headquarters at highveld.co.za, the exclusive Fugitive parties at Gold Reef City casino, and a dedicated team tasked with leveraging opportunities at the drop of a hat. The response on 94.7 and at Gold Reef City was phenomenal. With over 600 000 page impressions on the Fugitive section of 94.7's web site alone, thousands of calls and emails sent to the Fugitive, and increased footfall of 25 000 people onto the Gold Reef City complex, the campaign was voted a resounding success.