ENTRIES UP AT CANNES LIONS 2004

According CineMARK, the official South African representative of the Cannes International Advertising Festival, the entries for this year's awards are up in all categories an average 11.5%.

Leading the way is Interactive, with a growth of 24.6% over last year, with Press and Outdoor entries increasing by 14.2%, Media by 10.4%, Direct Marketing 7.5% and Film 4%. "The growth in Interactive entries may reflect a dynamic development at the expense of the Film Category," commented Festival Chairman, Roger Hatchuel."

"However, the rise in the number of entries coupled with a wide range of seminars, will make this year's Festival the most exciting and action-packed event on the industry's agenda."An extensive 25-seminar programme presented by industry keynote speakers covering topics on Creativity, Direct Marketing, Media, and for the first time also on Radio, PR and Design will be available to delegates. Details can be found on www.canneslions.com.

FINAL ENTRIES UP 14% AT CANNES

CineMARK, the official South African representative of the Cannes International Advertising Festival, has announced a substantial increase in the final number of entries in all categories competing at the 2004 Cannes Lions Festival.

"We are delighted with these results, as they reflect the economic upturn of the industry and demonstrate the importance of the Festival," says Roger Hatchuel, Chairman of the Festival.

The number of South African entries remained consistent with last year's, with film seeing the biggest increase; 158 entries compared to 133 in 2003. Predictably, the USA has the most entries, with 2660.

Issued By: Owlhurst
Karen Wright
Tel: +27 11 884-2559

On Behalf Of: CineMARK
Lynne Wylie
Tel: +27 11 506 3085