98% of shoppers find Primedia Instore’s Shopper Stopper media effective in drawing their attention to the advertised brand.*

What do Gillette’s Grooming Products, Raid & Karvol have in common? Well, as part of an integrated marketing strategy, usage of the Shopper Stopper media in instore campaigns resulted in considerable volume growths of 14%, 76% & 80% respectively for these brands.

With 70% of decision making being made instore by shoppers, visibility of one’s offering through aggressive instore marketing makes a difference between a “buy” or a “walk on by” shopper.

Reaching 21 million shoppers and influencing over 53, 5 million transactions monthly is possible as a Shopper Stopper media affords FMCG brands the opportunity to reinforce brands’ imageries and or their benefits thereby gaining impressive volume growths.

Targeted results are certainly guaranteed then, given that this double-sided unit ensures that a message is seen by a shopper, regardless of approach direction within an aisle of a retail store.

Given its 90 degrees positioning to the shelf, the Shopper Stopper media breaks through the clutter, with the intended message catching the eye of the shopper from a distance.

So with 96%* of shoppers finding the media useful in helping locate a brand and 88%* being reminded of the product they need whilst zigzagging through the aisles– Primedia Instore’s Shopper Stopper media plus your FMCG brand equates to unparalleled volume growths.

*Markinor 2002

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