RANK TV RESEARCH

Markinor conducted research on Rank TV in December 2003 one year after this medium was launched. A sample of 525 commuters was interviewed at 8 Rank TV sites nationally.   No’s Interviewed Baragwanath, GP 66 Mabopane/Soshanguve, NW 66 Denneboom, GP 66 Germiston, GP 66 Rustenburg, NW 65 Warwick Triangle, KZN 66 Strand, WC 65 Mdantsane, EC 65 TOTAL INTERVIEWS 525 Rank TV Reach   DAILY COMMUTER TRAFFIC  (Million - Duplicated) JOHANNESBURG 394,000 SOWETO 328,000 DURBAN 214,000 CAPE TOWN  186,000 POLOKWANE 269,000 RUSTENBERG 340,000 MABOPANE 240,000 DENNEBOOM (PTA)   210,000 GERMISTON 250,000 MDANTSANE (EL) 224,000 TOTAL  1,200,000 (Unduplicated) Research Summary The medium is gaining acceptance & developing a unique niche The average viewing time is growing significantly   Excellent sight and sound Positive sentiment / good environment Proven impact on sales Because of the Rank TV screens, the taxi ranks are becoming entertainment venues - “Commuter Cinema / Sports Café” One out of every four commuters interviewed said that they come to the rank specifically to watch something Impact levels approaching captive Cinema levels Good levels of spontaneous recall Excellent levels of aided recall Average Aided Awareness Correlation exists between awareness & purchase Adverts exert influence over purchase decision