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| Kuben Pillay,
Chief Executive Officer, Primedia Limited - Advertising Division (ADCO),
has appointed broadcasting stalwart and entrepreneur Bob Mabena as Strategic
Advertising Executive in the group's Strategic Advertising Unit. Bob
will be joining Trevor Ormerod who heads up the unit.
The Strategic Advertising Unit's ability to provide more relevant and creative media solutions to clients has been an important factor in extracting synergies between the group's different media types, yielding incremental advertising-spend over the past two years. The Unit has played a vital role in driving sales strategy and solutions for clients, and knowledge sharing within ADCO, enhancing internal communication and increasing effective group sales. "Cross promoting the group's quality media assets creates an extremely attractive one-stop media solution to our clients in the Private Sector and we will now, with Bob's involvement, be providing the same level of service to our clients in the Public Sector, fast becoming one of the largest advertisers" states Pillay. "We identified a growing need for a dedicated focus on our government and parastatal clients, providing communication solutions across our various media platforms. Bob Mabena's successes in the communications industry, presenting programmes, programming, and leadership skills developed as general manager of one of the larger stations and in his own media and marketing consultancy tailored him to interact with this important sector." |
"Bob will be a valuable asset to the Strategic Advertising Unit, bringing with him a wealth of business experience and knowledge, superb interpersonal skills, public sector experience, and commercial flair. He is exceptionally well equipped for the position and the management team and I welcome Bob and wish him every success," concludes Pillay
"My radio show focused on Black Economic Empowerment, Transformation, and how to market to both the private and public sectors. Instead of continuing to tutor listeners with valuable inputs and advice I re-engineered my career to use these skills productively. At the Strategic Advertising Unit I can leverage my knowledge and skills within an exciting media group that has firmly committed to Black empowerment, with the involvement of the Mineworkers Investment Company, MIC, " comments Mabena. Issued on behalf of: |
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