Since the beginning of the year the Primedia Broadcasting Sales Team officially represent the Cape's biggest radio station - Kfm 94.5.This means that there are now 4 radio stations operated by Primedia Broadcasting, and for which we sell advertising: in Joburg we have Talk Radio 702 and 94.7 Highveld Stereo, in Cape Town we have CapeTalk and Kfm 94.5.

It is the culmination of an 18 - month process in which we consolidated our sales representation for the advertising industry across all 4 stations.

We are now in a position to offer the advertising industry a one - stop shop for radio campaigns in Joburg and Cape Town's upper LSM markets, targeted at any age groups from 16 to 60.

With this strategy fully implemented we start 2005 representing just short of 3 million listeners nationally through premium radio brands that deliver quality prospects to advertisers.