The festive season is a time for family, friends and goodwill. It is also a time of great joy, but mostly presents an opportunity to reflect on the achievements of the past year and the challenges we face for the next. 2005 has seen Primedia @ Home expand its advertising services to encompass and expand consumer promotions. Since inception, the Primedia @ Home Consumer Promotions Division has focused on delivering unique promotions designed to provide advertisers top-of-mind awareness, increased visibility and interactive advertising opportunities. By going beyond traditional media, our passionate and creative strategists enhance promotional activities that effectively bring promotions to life.

To provide clients an array of exciting advertising prospects, in 2005, Primedia @ Home developed strategic alliances with leading like-minded establishments. The synergies between the companies allow Primedia @ Home to provide clients fully integrated campaigns, and the opportunity to sell their brands using unusual, effective and well-managed consumer promotions. Through the strategic alliances Primedia @ Home is able to extend its advertising portfolio to include: centre court and in-store promotions; club, pub and beach promotions; exhibition and educational campaigns; sampling and leaflet distribution; intersection, events and business-to-business campaigns.

Recently, Primedia @ Home launched Mystery Shopper, an additional product that monitors promoters and the progress of in-store activity during below-the-line campaigns. The facility has the ability to customise each Mystery Shopper campaign to suit clients’ requirements and measure promoters’ efficacy and delivering detailed feedback reports.

In meeting the demand for customer interaction and capitalising on the intensifying cellular phone market, Primedia @ Home developed SMS campaigns that can be text, time and recipient specific. Interactive SMS campaigns with recipient response shown in user-friendly formats are another new feature within the business.

Primedia @ Home adheres to the philosophy that an organisation should never assume to have reached its pinnacle and constantly seeks new client opportunities. The year has been a successful one, and 2006 promises to be fulfilling and mutually beneficial to our clients and ourselves as we expand our services and offerings.

On behalf of Primedia @ Home, we wish all Primedia staff and clients a fun filled and safe festive season. See you in 2006!

Modise Makhene
Managing Director, Primedia @ Home