PRIMEDIA OUTDOOR BRIEFS AAA STUDENTS ON THE OUTDOOR INDUSTRY!

Primedia Outdoor, wholly South African owned outdoor advertising media owner, understands that education and exposure in today's competitive advertising industry is vital to nurture young talent. Recognising the necessity and importance of the theoretical and practical experience required by students on the verge of entering the industry, Primedia Outdoor lectured AAA students on outdoor as an advertising medium. Dashni Naidu, Marketing Manager, Primedia Outdoor, gave students an all-inclusive tutorial on “all you need to know” about outdoor, ranging from its history, to the when, what, why and how of outdoor, the outdoor measurement programs, the local and international trends, creativity on outdoor, planning outdoor, outdoor and other media and other key information.

Dashni drew on her all-round knowledge and experience gained whilst a media strategist to achieve a holistic approach to the lecture. The wide-ranging presentation was segmented into each aspect of outdoor, and highlighted the different types of “out of home” media, freely gave market specifics, how to make outdoor more accountable, and detailed the GPS system and outdoor measurement tools being implemented. The students proved keen to learn and absorb as much as possible about the industry that the interaction proved to be of such depth.

Says Wendy Carruthers, AMASA lecturer who also compiles the course material, “The students found the lecture informative, fascinating, and extremely interesting. They can’t wait to put their theoretical knowledge "into practice". Primedia Outdoor is going an ‘extra mile’ and will be taking students on an outdoor Gauteng experience to reinforce the lecture. This will equip them with an excellent strategic understanding of outdoor and how it fits into the overall marketing mix.”

“There are many ways organisations can assist in developing young talent and the AAA lecture presented Primedia Outdoor with an excellent platform to educate and engage students on the outdoor and media industry. The intention was to show the students what outdoor entails – the processes, how outdoor fares with other media, creativity and messaging, Share of Voice and how outdoor fits into the overall marketing mix. The lecture provided valuable insights and a comprehensive overview into outdoor operations and a glimpse of what students can expect when they enter the workplace”, comments Naidu.

We are keen on continuing our support to hosting AAA students at Primedia Outdoor to understand further the day to day process of outdoor.

We have hosted a number of institutions and are still continuing to grow the knowledge of outdoor comments Naidu.

www.primediaoutdoor