At the recent Primedia Awards’ function held to give recognition to those companies who have gone above and beyond the expected in achieving their goals – Primedia Instore walked away with not just one but 2 prestigious awards.

The first and certainly most important award won by this instore media leader was the MERIT AWARD. The level of importance given to this award is as a result of the judging criteria thereof - based on consistent financial performance. In fact, for a company to be a nominee of this award, the company in question must have at least attained in excess of 15% compound PBIT growth per annum over the past 5 years.

The company’s achievement to date has not only met that criteria but certainly surpassed what was expected for this most greatly sought after award.

When one looks at all the new innovations / developments that have been implemented by Primedia Instore in the last 10 years – one cannot help but nod in approval that this year’s INNOVATION AWARD went to Primedia Instore.

The incremental revenue growth spurned out of the 24 new media services which have been launched over the last 10 years by the company echoed their strategic focus to let innovation be a key growth strategy.

Such a growth is seen in the new media services’ contribution to the company’s turnover – now over 50% - a true reflection that these are certainly key “drivers” of the company’s growth.

The group’s continued recognition to companies who deliver beyond the expected in giving back to the society also saw Primedia Instore nominated for this year’s CSI AWARD. Although, the company did not walk away with this – they were equally honoured to have been recognised for their unwavering commitment to affording R7 million worth of free media space to their FCMCG clients’ in advertising campaigns punting “buy and donate” CSI messages in the instore environment.

Anyway you look at it – this is a company which believes that greatness comes from a team which consistently strives to go beyond the expected. This winning Instore team acknowledges that, without the unwavering loyalty of its FMCG clients to its media services from one year to the next, the company would NOT have been able to Close The Sale with Merit.

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