In a concerted effort to promote and educate the
South African public about its financial packages and services,
Channel Life enlisted ComutaNet’s services to deeply penetrate
the consumer market. ComutaNet designed a multimedia campaign
that spoke to a high proportion of the economic backbone of the
economy, commuters in transit.
To deliver maximum reach of the target group, ComutaNet branded
the exterior of 40 full wrap taxis, carried interior taxi advertising
on 500 taxis and flighted commercials on Rank TV. The national
three-month campaign guaranteed exposure of Channel Life’s message
communicating the benefits of its packages and services to millions
of commuters, motorists and pedestrians.
“We created
a campaign that ensured Channel Life built product and brand awareness,
and at the same time gave the audience understanding of its excellent
packages.
|
|
By combining different ComutaNet media elements repeated exposure
delivers maximum brand retention”, comments Kevin Kirby, Group
Marketing Manager, ComutaNet.
www.comutanet.co.za
|
